Adrian Salazar

My goal is to deliver the best marketing strategies to grow your business. I am always in search of the most effective strategies and latest innovation, and driven by consumer insights.

– Analytics, Creative Design, Marketing Strategy

Maria Salazar

My goal is to make sure that your unique story is told and I that the world knows about it. I am a critical thinker that is passionate about understanding consumer behavior and how it translates to creating valuable marketing content.

– Business Strategy, Visionary, Marketing Content

Who We Are

Our Story

We are a husband and wife duo who have known Austin as home since 2001 and have been in the marketing/branding arena for a combined 20 plus years.  We are proud Texans and Mexican-Americans – all in the same heartbeat. We love our Latin music but you can also find us listening to some rap and hip hop beats alongside our teenage daughter.

Why did we create Balcón217?
We passionately believe that any business that is looking to grow should have a strong message and presence. We believe you have a unique story and hate to see it lost in effective messaging.

Through discovery sessions with our clients, extensive research on how modern consumers purchase, and a collaborative design process, we help our customers tell their story. We focus on strategic branding and digital experiences that focus on the needs of the customers that our clients serve.

What is the story behind our name?
Balcón is the Spanish word for “balcony”. The world has witnessed many historical speeches and announcements from the heights of a balcony. Popes, presidents, and royalty speak from a balcony while the world anticipates a hand wave or words from them. We also can’t forget that many a serenade in romantic movies feature a beautiful love story with the balcony as the setting. Your business deserves a balcony to tell your story from.

217 comes from 2 Timothy 1:7 (For God did not give us a spirit of cowardice but rather of power and love and self-control) This has reminded us constantly to remember there is power in our story and our journey. We must proceed forward with courage and love in telling that story.

The purpose of Balcón217 is to help you tell your story from a balcony fearlessly and with confidence. The world awaits your message.

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