About Us
At Balcón217, we believe every business has a unique story, and we use data, insights, and innovative solutions to help you tell it with impact.
The name Balcón comes from the Spanish word for “balcony,” a place where history has been made, where leaders have inspired, and where love stories have unfolded. From popes and presidents addressing the world to heartfelt serenades in romantic films, balconies have always been a stage for powerful moments. Your business deserves that same stage, a platform to share your message with confidence and impact.
The 217 in our name is inspired by 2 Timothy 1:7: “For God did not give us a spirit of cowardice but rather of power and love and self-control.” This verse serves as a constant reminder that there is power in our stories and journeys. We move forward with courage and purpose, helping our clients do the same.
An independent partner for confident growth
Balcón217 is an independent marketing intelligence and growth strategy team. Founded and led by a husband-and-wife partnership, we advise consumer-focused organizations on the marketing, sales, brand, and growth decisions that determine long-term success.
Adrian Salazar
Co-Founder
Maria Salazar
Co-Founder
Our work begins with a clear understanding of each client’s challenges and opportunities. We bring data, research, and rigorous analysis to help organizations modernize, expand, and connect more effectively with the customers who matter most, from sharpening brand and sales strategy to harnessing the potential of AI and analytics.
Independence is central to how we work. With no campaigns to sell and no media to place, our only product is clear thinking and sound advice, and our recommendations are accountable to one thing: measurable business results.
We help leadership teams turn strategy into action, and ideas into outcomes.
Clarity. Strategy. Measurable Growth.
