Our Story

Our aim is to deliver the best marketing strategies to grow your business.


Founded by a husband and wife due who have known Austin as home since 2001 and have been in the marketing/branding arena for a combined 20 plus years.

We passionately believe that any business that is looking to grow should have a strong message and presence. We believe you have a unique story and hate to see it lost in effective messaging.

What is the story behind our name?

Balcón is the Spanish word for “balcony”. The world has witnessed many historical speeches and announcements from the heights of a balcony. Popes, presidents, and royalty speak from a balcony while the world anticipates a hand wave or words from them. We also can’t forget that many a serenade in romantic movies feature a beautiful love story with the balcony as the setting. Your business deserves a balcony to tell your story from.

217 comes from 2 Timothy 1:7 (For God did not give us a spirit of cowardice but rather of power and love and self-control) This has reminded us constantly to remember there is power in our story and our journey. We must proceed forward with courage and love in telling that story.

The purpose of Balcón217 is to help you tell your story from a balcony fearlessly and with confidence. The world awaits your message.

Optimized to stand out

Balcón217 offers you performance-building services for your business. We do your business marketing in many different ways and show you results. We are a full-service digital marketing firm that works on our own to drive customers to your website. 

Our marketing firm works with you to produce customized services and a plan that aligns with your business needs. We became an extension of your team and understood your goals for your business. This way, we work for the performance building of your business. Our experts create a reputation that lasts. 

The Team That Works With You

Adrian Salazar


Maria Salazar