About Us

At Balcón217, we believe every business has a unique story, and we use data, insights, and innovative solutions to help you tell it with impact.

The name Balcón comes from the Spanish word for “balcony,” a place where history has been made, where leaders have inspired, and where love stories have unfolded. From popes and presidents addressing the world to heartfelt serenades in romantic films, balconies have always been a stage for powerful moments. Your business deserves that same stage, a platform to share your message with confidence and impact.

The 217 in our name is inspired by 2 Timothy 1:7: “For God did not give us a spirit of cowardice but rather of power and love and self-control.” This verse serves as a constant reminder that there is power in our stories and journeys. We move forward with courage and purpose, helping our clients do the same.

Helping Businesses Grow with Confidence

Founded by a husband and wife due, Balcón217 is a growth-driven marketing and strategy consulting group. We partner with consumer-focused businesses to craft powerful marketing, sales, and growth strategies that deliver measurable results and drive long-term success.

Adrian Salazar

Co-Founder

Maria Salazar

Co-Founder


Our approach is rooted in understanding your unique challenges and opportunities. We leverage data, insights, and innovative solutions to help businesses modernize, expand, and connect more effectively with their audiences. Whether it’s refining your brand, optimizing sales, or unlocking the potential of AI, we guide you every step of the way.

At Balcón217, we help you transform strategies into action and ideas into results.

Smart Strategies. Real Growth. No Wasted Effort.