A HUMAN CONNECTION

Tell Your Story      Elevate your brand

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What Is Balcon217

Balcon217 is a local Austin business that helps small businesses establish a human connection between what they do and who they do it for.

We build and create strategic content with the intent of bringing your business story to the forefront.  Your story needs to be elevated to a stage for the world to see who you are and hear what your business has to say.  Through a discovery process we get to the depth of your story and guide you in communicating that story to your current and prospective customers.

Why Is This Important

The goal of being in business is to stay in business.  The path to purchase has changed dramatically.  It is no longer a linear path.  The hard truth is that 20% of new businesses fail or close during the first year of being open, 50% in the first five years, and 66% in the first 10 years.  We want your business to reach its full potential and not be part of these statistics.

We believe that the most effective way of connecting to people and reach more customers, is by effectively sharing the meaning and purpose of what you do and who you do it for.  We work to convert a cold digital space into an illuminated and inviting balcony, from where you can tell the world your story.

Building Your Brand

Tell The World Your Story

We help you build an online brand presence that:

1.  Tells your story right

2. Builds a human connection 

3.  Makes you proud to be a part of it